You can waste time, money and energy if you’re not crystal clear about who you are, why you’re different and why your customers with care. Only then are you ready to share your million dollar idea with the world—and make an impact for the Greater Good.

"I believe your million dollar idea to change the world deserves to look and act like a million dollar brand." ~ Andrea Shillington, Founder of Brands for the Heart

OUR PROCESS

The Breakthrough Brand Blueprint TM

1Strategic Clarity

  • 1. Express Your Purpose

    Share the story about why your business exists beyond making money. Embed a higher cause and/or charity in your business model to optimize your impact and avoid green washing.

  • 2. Vision

    Avoid expensive re-branding mistakes like having to re-name your business when you get clear on your long-term vision early on.

  • 3. Brand Values

    The fastest growing companies know that their brand values are critical to helping them create a culture that attracts and retains the best talent.

  • 4. Brand Positioning

    One of the fastest ways for creating buzz and growing your business is narrowing your focus on "what" you are selling and "who" you are selling it to.

  • 5. Brand Differentiation

    Famous brands don't fade in they stand out. Your brand needs to be considered as the first, the best or the only business in your industry.

2Tone of Voice

  • 6. 3 Key Messages

    Key messages need to mirror the language your customers use to describe their situation rather than focusing on the knowledge you know they need to solve it.

  • 7. Brand Promise

    Magnetize your tribe by making a unique promise that only you can deliver on.

  • 8. "Wow" Customer Experience

    Create a WOW experience before they buy through to after they have purchased your products or services. This will inspire more buzz and get your customers to spread the word for you.

  • 9. Manifesto

    Create a WOW experience before they buy through to after they have purchased your products or services. This will inspire more buzz and get your customers to spread the word for you.

  • 10. Product Offerings

    Products that are positioned and named around a highly desireable result are the most powerful way you could name your product and service.

  • 11. Brand Architecture

    Every brand needs a structure that supports all of your products and services to co-exist and fit together seamlessly with the least amount of effort possible.

  • 12. Naming Strategy

    Every brand needs a structure that supports all of your products and services to co-exist and fit together seamlessly with the least amount of effort possible.

3Brand Identity Design

  • 13. Design Elements

    The five critical design elements for your brand includes: colour palette, font palette, image palette, grid system, and of course your logo design.

  • 14. Inspiring Event

    Start a movement when you give people an opportunity to connect and feel a sense of belonging in community

What people are saying

“Working with Andrea made a real difference for our business. Her skills of branding, project management and marketing savvy helped us grow our largest project to double its size. We have seen increasing numbers of requests for our speaking and consulting coming directly from videos housed on our website plus we developed a new product at her urging that has become an easy add on sale to our projects and speaking events. Andrea is great to work with. She exudes positive energy, can be both fun and serious, does what she says she will do and demonstrates a real commitment to her clients’ success. One of the things I love about working with her is she is always trying to get the best result at the least investment for her clients.” ~ Dr. John Izzo, Keynote Speaker & Best Selling Author

“The brand was perfectly positioned for our objectives. We wanted something noticeable and reflective of the product. Andrea captured both with our superhero branding. The colours were current and bright, perfect for our shotgun campaign. The brand attracted a lot of attention with our direct response campaign and we are currently hitting our aggressive target take up rates, out of the gate. If you’tre thinking about hiring her, go for it! Andrea is great to work with and delivers on your vision. (Even if you don’t know what your vision is yet). It’s her process that gets you there. (and she is a pleasure to be around...;-))” ~ Mike Schmidt, President Urban Fibre

“Andrea did a fantastic job creating the brand image for Livia Diamonds. We came up with a brand that represents me and doesn’t fall into the clutter in such a competitive industry. Andrea helped me stand out from the competition with a cause that I’m really passionate about.” ~ Aret, Owner of Livia Diamonds